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Sapa woos tourists with big stimulus programs

Sapa woos tourists with big stimulus programs

A bird's eye view of Sapa. Lao Cai Province in collaboration with the Sapa Tourism Association has launched a big tourism stimulus campaign to attract more visitors - PHOTO: NLDO

HCMC - The People’s Committee of Lao Cai Province in collaboration with the Sapa Tourism Association has launched a big tourism stimulus campaign to attract more visitors to the northern mountainous region.

The program, themed Huong Sac Lao Cai (The Beauty of Lao Cai), received a positive response from some 100 tourism businesses, including hotels, homestays, car agencies and tourist spots in Sapa town in Lao Cai Province.

Discounts offered by all the units range from 20%-70% and will go on from April 10 to December 31, the local media reported.

Trinh Xuan Truong, chairman of the People’s Committee of Lao Cai Province, said that this is the largest-scale stimulus program to ever be implemented by Lao Cai to date.

The committee, along with Lao Cai’s Department of Tourism, will accompany districts and towns as they organize various programs and extraordinary tourism activities imbued with the highland’s cultural identity throughout 2021, painting a colorful and attractive picture of Lao Cai and offering a rich experience for tourists.

Pham Cao Vy, chairman of the Sapa Tourism Association, expects the program to be a hit among tourists, helping local tourism, especially tourism businesses make a quick recovery and flourish.

So far, Lao Cai’s tourism stimulus program has been receiving positive feedback as booking rates toward the end of April across Sapa alone have reached 80% and up to 100% for the upcoming holidays of April 30 and May 1.

Aside from the unprecedented discount program, lots of exciting events and festivals will be held throughout 2021 to give tourists an unforgettable experience in Sapa.

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