The forest and mountain in Y Ty Commune, Bat Xat District, Lao Cai Province create a golden carpet in the season of ripening rice.

NDO – A tourism promotion programme entitled ‘Vietnam: Di De Yeu’ (Discover Vietnam) was launched on YouTube on January 7, aiming to advertise Vietnam as a safe and attractive destination for visitors.

The programme was hosted by the Tourism Information Centre under the Vietnam National Administration of Tourism in coordination with both Google and the VinPearl hotel system.

The programme gathers many celebrated YouTube creators, influencers, and travel bloggers who have large number of subscribers and followers, including H’Hen Nie, Chan La Ca, Khoai Lang Thang, Helly Tong, and Fly Around Vietnam.

The participants will work as online travel narrators, helping audiences explore the beautiful landscapes, culture, cuisine, and people of Vietnam by filming their trips across the country and then sharing the videos on their personal YouTube channels as well as the programme’s YouTube channel at https://www.youtube.com/vietnamtourismmedia.

Their experiences are expected to advertise Vietnam’s image and atmosphere of hospitality to both domestic and foreign visitors.

The channel has also been designed as a useful source of reference for visitors to Vietnam by exploring Vietnam’s tourist products and places of interest before their trip to the country begins.

The launch of the channel is among VNAT’s efforts and general sense of determination to apply digital technology to boost tourism development while stimulating travel demand amongst YouTube viewers.