Social Bella – Indonesia-based beauty-tech startup – announced that it has officially expanded into its first international market, Vietnam, through its ecommerce platform
Social Bella co-founders (from left): CEO John Rasjid, chief marketing officer Chrisanti Indiana, and president Christopher Madiam /Photo credit: Social Bella
This comes three months after the startup raised
in a series E round of funding from existing investors Temasek, Pavilion Capital, and Jungle Ventures.
Vietnam’s beauty and personal care market saw around 80% growth in online channels, said the company, citing a
report by Cosmetics Design Asia .
“As one of the fastest-growing markets for beauty and personal care in Southeast Asia, with a young and highly digitalized population, Vietnam shares many similarities with Indonesia,” said Christopher Madiam, co-founder and president at Social Bella.
With this international expansion, the company aims to empower Indonesia’s local beauty brands to more customers beyond their home county, Social Bella co-founder and CEO John Rasjid noted.
Launched in 2015 Social Bella has evolved from a beauty-and-personal care ecommerce company to an online and offline marketplace.
Apart from its online and offline platform Sociolla, it also operates a consumer review platform for beauty and personal care products called SOCO, and beauty and lifestyle online media
Beauty Journal .
It also offers end-to-end distributor service for beauty and personal care brands, and recently launched Lilla by Sociolla, the beauty and personal care ecommerce service designed for Indonesian mothers.
With eight physical stores, Social Bella said it is estimated to serve approximately 30 million users this year.
- Vietnamese podcast startup Waves has ceased operations, co-founder confirms
- Mr. Dzung Nguyen left CyberAgent Capital and set up a venture capital fund with Le Hoang Uyen Vy
- Vietnam’s fintech startup bags series A money from East Ventures, others
- Indonesia to spend over 24 bln USD on stimulus funding in 2021
- Supply chain startup Tramés bags seed money to fuel its expansion plans
- KKday bags $75m in series C round to expand in Asia
- Southeast Asia wants Big Tech regulated. Why?
- Singapore’s fintech firm Syfe bags $18.6m in series A money from Valar Ventures
- Tech startups stay safe bet in ASEAN