Vietnam needs an effective short-term marketing campaign to attract international tourists from key source markets, especially those with untapped potential. Statistics from the General Statistics Office show that Vietnam gained revenue of around VND196,600 billion from serving 3.7 million
In 2020, total revenue from tourists was estimated at VND321.2 trillion (US$13.8 billion), down about 58.7% from a year earlier.
The city’s tourist destinations offered diverse services to attract visitors from January 1 to 3, 2021.