Agricultural brands that obtain consumer recognition are necessary for agriculture to progress toward sustainability.

By 2025, Thanh Hoa plans to have at least four rice products, 13 vegetable, and fruit products, one sugar cane product, one corn product, two pork products, one beef product, one shrimp product, and three products processed from offshore caught and farmed clams certified as provincial OCOP products with three to four stars; and one product recognized for geographical indications and collective marks.

As to the development of agricultural brands, the Thanh Hoa provincial Department of Agriculture and Rural Development has suggested objectives to sustain, enhance, and market goods bearing brand names. Thanh Hoa agriculture sector evaluated the advantages and drawbacks of each product after inspecting, researching, and analyzing the production and consumption markets.

Numerous science-technology initiatives customized to each product have been implemented, as well as the use of innovative and high-tech developments in science and technology to increase the productivity and quality of branded products.

Apart from manufacturing high-quality agricultural goods, Thanh Hoa puts a focus on agricultural product management and quality control. Before products reach customers, the whole supply chain from manufacture to consumption is strictly regulated.

The engagement of enterprises, cooperatives, and cooperation teams was a highlight of the work on building and marketing agricultural brands in Thanh Hoa. These are the focal elements for coordinating agricultural production, procuring agricultural goods, ensuring and enhancing quality, and developing brands.

Numerous agricultural goods from Thanh Hoa have been marketed on particular pages and websites of agricultural companies in recent years to inform and gain consumers' awareness. Thanh Hoa province is interested in, encouraging, and facilitating firms' trade promotion operations.

To continue developing agricultural product brands, the agricultural sector and district, town, and municipal People's Committees continue to encourage organizations and people to innovate and enhance production methods linked with the development of OCOP goods.

The completeness of products following standards, technical requirements, packaging, traceability labels, trademarks, and brand names is highly regarded in Thanh Hoa at all levels. For products that have been evaluated and graded as OCOP products at the provincial level, the Thanh Hoa Provincial People's Committee encourages subjects to continue investing in and innovating technology and manufacturing processes to improve quality, thereby improving the quality of export products.

Translated by Linh Linh