Europeans’ consumption habits have changed
thamnguyen99 21-10-2022, 15:56
Europeans’ consumption habits have changed

The fear of the coming winter has changed the consumption habits of Europeans, from not being used to these items, to ‘must have in every home’.

A few years ago, electric blankets, 3D tights, and hand warmers were items that were hard to find in Europe. People here are not used to these ‘flashy’ things, simply because they have a heating system installed everywhere that is so efficient, that in winter it is normal to wear short clothes indoors. But this year, worried about unpredictable fluctuations in the energy market, Europeans began to rush to import warming products from China.

3D tights, electric blanket ‘sold out’

As an indispensable thing for the Chinese every winter, now thermal underwear is present in the wardrobes of Europeans. According to data from the international shopping platform AliExpress, from the beginning of October until now, sales of thermal underwear have increased 246% compared to the previous month. In particular, sales in many European countries tripled, such as France: 372%, Germany: 362%, Italy: 365 percent, the Netherlands: 316% and Poland: 311%.

Among them, 3D tights are a “hot” item in Europe. Since the beginning of October, sales have increased by 131% month-on-month. Customers, mainly women in the Netherlands, Germany and France, all show their preference for these thin but very warm ‘made in China’ tights.

Hand warmers appear on Allegro – Poland’s largest online shopping platform – for 19.87 EUR, shipped directly from China.

Sales of hot water heater bags across China to Europe also increased by 300% compared to September. Hand warmers increased by 447%. According to the data provided by AliExpress to Sina on September 28, within the past one month, energy-saving heater products have also increased by 300%.

China’s General Administration of Customs said that in July this year alone, 27 European Union countries imported 1.29 million electric blankets, up 150% from the previous month.

The French President also follows the ‘fashion’ of turtlenecks

The men’s turtleneck style, initiated by French politicians recently , seems to be about to become the most popular trend of this year. This is what French Economy Minister Bruno Le Maire said in an interview on September 27: “You won’t see me wearing a tie anymore, you’ll just wear a turtleneck.” At the same time, he also posted on his official Twitter account a picture of him wearing a turtleneck sweater in his office.

The French Economy Minister in a turtleneck shirt created a recent ‘trend’.


French President Macron also recently appeared in public with a turtleneck under a jacket instead of a tie as usual.


Xiamen Juze, an import-export company in China, said that in the last 30 days, the search volume for men’s turtlenecks on the company’s website has increased 13 times. Orders of thick coats and turtlenecks exported to Europe increased rapidly, both retail and wholesale.

Expensive because you know how to start right from the summer

In Guangdong, there are many companies that export warm-keeping items such as electric blankets and kettles to Europe. Observing unusual climate changes during the year and many potential energy hazards, these companies already anticipate this unusual wave of consumption. So, since the early summer days of April, they’ve been getting ready. During May and June, these companies increase production shifts almost every day.

However, they also think that this wave may cool down very quickly. Because in the end, winter only lasts two or three months, while some European countries have crisis response plans.

Shares doubled, tripled

Due to the influence of the above information, the shares of companies that manufacture and supply heating equipment in China have skyrocketed. One of them is the example of Caihong Group, which specializes in producing electric blankets.

Caihong Group shares soared in October. Source: guhitong.baidu.com


The group’s share price on August 31 was 18.04 yuan (NDT), which jumped to 40.70 yuan in the closing session on October 14. The company’s market capitalization from the beginning of September was 1.884 billion yuan, now has jumped to 4.29 billion yuan. In just one month it has more than doubled, what a record number!

Reference: Sina Finance

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