Happiness Saigon Named Vietnam’s Agency Of The Year At Spikes Asia
duonghanhnguyen 11-03-2022, 12:17

Spikes Asia is APAC’s most prestigious advertising communications festival. The definitive for not only creative excellence but also marketing strategy and effectiveness in Asia-Pacific.  Every year thousands of entries pour in from across the region, as marketers show off their most effective advertising campaigns — and this year was a good one for Vietnam.

Happiness Saigon came home with the accolade of being named Vietnam’s Agency of the Year, after winning the country's first Gold award at the festival, as well as a Silver, 4 Bronzes, and 1 Silver Young Spikes for Hoang Kim Ngọc Bích, a content provider at Happiness Saigon.

"This recognition is for the expanding creative community in Vietnam who pushes for growth and recognition for their country,” said Son Nguyen, Partner, Business & Operations.

“We are thankful for the talented clients and agencies who push each other upwards. It’s especially great honor for each of our Happiness teams, anywhere, who embody the fact that creativity means business. This is for them,” said Jazz Tonna and Nichi Gatdula, Partners/Creative.

The agency is continuously bringing in a lot of firsts for Vietnam. Vietnam’s first advertising Grand Prix was brought in by Happiness Saigon with their Lay’s Crispy Subtitles. The same idea was awarded Vietnam’s first Gold at One Show Asia 2022 as well as Vietnam’s first Gold at Spikes Asia 2022.

“It’s our ambition to make simple, surprising, and impactful work and we’re glad to spread happiness all over Vietnam and the Asia Pacific. I’m extremely proud to have been part of this journey, and we’re looking forward to the many new ones in the making,” said Nhat Qui, Partner/Strategy & Growth.

Nick Stillittano, Creative and Production Director at Happiness Saigon, concludes, “Success is great, but it also comes with an expectation. So today, we celebrate, but tomorrow we’re working hard to make sure we make Vietnam proud again.”


Happiness is an award-winning creative consultancy agency with offices in Saigon, Vietnam, and Brussels, Belgium. The agency is widely-respected for helping build brands trigger emotions that trigger business. The agency believes in the power of creativity, the power of humanity, and in happiness that fuels both. The multicultural and multi-talented team at Happiness has won numerous awards, including a Cannes Lions, and has worked on some of Vietnam’s most awarded creative ideas including UNICEF #NoFilter and Lay’s Crispy Subtitles. Some of Happiness’ work is also featured in the V&A Museum London.