Artists help sell agricultural products
duonghanhnguyen 11-06-2021, 17:05

 

Artists help sell agricultural products

Actor Bắc introduces Bắc Giang lychees. Photo aodong.vn

HÀ NỘI — Tonnes of agricultural products like lychee, plum, and wax gourd were sold out within an hour by actor Nguyễn Xuan Bắc via a program live-streamed on the Beatvn Facebook page on Tuesday.

The program, entitled 'Connecting Agricultural Products - Sharing Love - Joining Hands to Overcome the Pandemic,' was initiated by the Central Committee of the Hồ Chí Minh Communist Youth Union in coordination with the Ministry of Agriculture and Rural Development, the Viet Nam Women's Union and the Viet Nam Farmers' Union.

Speaking at its opening ceremony, Ngo Văn Cương, Secretary of the Central Youth Union, said the program aimed to support farmers that have been affected by the COVID-19 pandemic.

It is also expected to familiarise the farmers with new methods of online sales to adapt to the new context of the pandemic and create a network of agents to connect and consume agricultural products nationwide.

The program kicked off on Tuesday, featuring Nguyễn Xuan Bắc, the director of the Viet Nam Drama Theatre and an actor familiar to Vietnamese audience for starring in many comedies and films like Gặp Nhau Cuối Năm (Year-End Meet).

In plain blue clothes and wearing a sun helmet and a face shield, Bắc looked similar to a Vietnamese farmer and started to share the story about lychee, the fruit associated with his childhood, and “crystallization of the farmers working spirit.”

His livestreamed stories attracted up to 279,000 viewers and ended up with 5,000 orders for 85 tonnes of agricultural products, mostly for lychees from the pandemic hotspot Bắc Giang Province.

"This is a significant program. However, it is not a rescuing effort but to cherish and support the consumption of Viet Nam’s agricultural products," the actor said.

Bắc added that he volunteered for the program when it was launched by the Central Committee of the Hồ Chí Minh Communist Youth Union and has called for community participation, especially youth union members, in assisting the farmers.

“Please cherish the value of Vietnamese agricultural products because they are the fruits of the farmers’ sweat and efforts,” he said.

Besides the kick-off program, three other programs were livestreamed at 8 pm on June 8, 9, and 10 on the Beatvn Facebook page. Further details could be provided by contacting the sales support via hotline 1900 299216 or on the website nongsanviet.online.

The same night, actress Ha Thị Thu Hương, who starred in Phía Trưoc La Bầu Trời (Ahead Is the Sky), also livestreamed to help sell Bắc Giang lychees, Bắc Kạn wax gourd and Bắc Ha plums. She secured more than 200 orders, some for hundreds of kilos.

Recently, singer Thai Thuy Linh also supported farmers in pandemic hotspot Bắc Giang Province by selling melons on her social media pages. About 500 kilos were sold within hours. VNS

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