FWD pulls off record tally at Bloomberg Businessweek Financial Institution Awards 2021 with 13 wins
JeffreyPflaum2 2-07-2021, 10:50

Most awarded insurer for the fourth consecutive year

HONG KONG SAR - Media OutReach - 2 July 2021 - FWD Hong Kong ("FWD") won 13 awards at the Bloomberg Businessweek Financial Institution Awards 2021, including eight Excellence Awards and five Outstanding Awards, a remarkable tally that makes it the most awarded insurer for the fourth consecutive year.

 


FWD pulls off record tally at Bloomberg Businessweek Financial Institution Awards 2021 with 13 wins

FWD won 13 awards at the Bloomberg Businessweek Financial Institution Awards 2021, including eight Excellence Awards and five Outstanding Awards. For the fourth consecutive year, the company has become the most awarded insurer with winning entries spanning innovative health and wealth solutions and cutting-edge customer experiences.

 

The multiple awards were a tribute to the broad success of FWD's holistic, company-wide branding and marketing initiatives to deliver a simpler, faster and smoother insurance journey for customers through innovation, technology, customer service and engagement, backed by a leading tied agency force.


FWD's record-breaking wins are attributable to its pioneering health and wealth products and services that include Voluntary Health Insurance Scheme (VHIS) plans vCANsurance and vPrime, One stop Pan-Asian health and counselling service PREMIER THE ONEcierge and MINDcierge, the comprehensive critical illness protection Crisis XDefender Signature, and MaxFocus financial planning series. The company also earned accolades from judges for its integrated marketing campaigns, innovative AI-powered claims management system, digitalisation of agency processes, experiential lifestyle platform FWD MAX, and exceptional training programmes.


Ken Lau, FWD Managing Director of Greater China and Hong Kong Chief Executive Officer, said, "In today's fast-paced world, we understand that agility and responsiveness matter more than ever. Over the past year, FWD has pivoted promptly to provide the protection and insurance services our customers need in health and wealth, offering solutions that are convenient, easy-to-understand, and effective in addressing their real-life needs in an innovative manner. These prestigious awards are a testament to our efforts, and they further motivate us to continue changing the way people feel about insurance."


Table: List of the 13 awards won by FWD at the Bloomberg Businessweek Financial Institution Awards 2021


Winner


Category


Award


VHIS products: vCANsurance Medical Plan + vPrime Medical Plan


Medical Care


Excellence


VHIS plans series


Voluntary Health Insurance


Excellence


VHIS Products Promotion Campaign


Integrated Marketing (Product Promotion)


Excellence


vPrime + PREMIER THE ONEcierge + Partnership with HKSH


High Net Worth (Service)


Excellence


PREMIER THE ONEcierge + Partnership with HKSH + MINDcierge (Mainland China Counselling Services)


Cross-border Insurance Services


Excellence


Max Focus Series: MaxFocus Signature and MaxFocus Achiever


Education Fund


Excellence


"Keep going, celebrate living" Campaign


Integrated Marketing (Branding Promotion)


Excellence


AI-powered claims management system


Claims Management


Excellence


vCANsurance Medical Plan + vPrime Medical Plan


Health & Protection


Outstanding


Crisis XDefender Signature


Innovative Product


Outstanding


Agent Assist


Digital Transformation Strategy


Outstanding


FWD MAX 2.0


Customer Engagement


Outstanding


Tied Agency training


Training Academy of the Year


Outstanding

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