HONG KONG SAR - Media OutReach - 3 June 2021 - How to pick a good option for family bonding activities becomes more challenging throughout the pandemic, as parents are more concerned about their children's hygiene and health when going outdoors. Today, Reckitt Hong Kong announces its partnership of Mead Johnson Nutrition and Dettol with Ngong Ping 360 in launching the exclusive "Smart Nature Explorer". The fun-filled programme aims to strengthen family's bonds through outdoor adventures during the pandemic, with Reckitt safeguarding the hygiene of all participating families with Dettol products. All participants will also enjoy a 25% discount on cable car tickets to Ngong Ping 360, with plenty of Reckitt's gift sets to win!
"Smart Nature Explorer" at Ngong Ping Village opens from now till 11 July. The programme aims to unleash children's explorer spirit as they lead their parents through a series of activities at Ngong Ping Nature Base using a guide map provided. Participants who completed the mission will gain a chance to win gift sets worth up to HK$600.
Sign up for the Mead Johnson Loyalty Programme to take part in the adventure
Parents only need to take a few steps to register for the Mead Johnson Loyalty Programme. With the 30 points available upon successful registration, they can then enjoy a 25% discount for round trip tickets taking Crystal or Standard cable cars to Ngong Ping 360. Children joining the programme will receive a special "Smart Nature Explorer mission kit" that includes a guide map and a pack of six colour markers to help them accomplish their missions. Dettol Hand Sanitizers will be available at designated areas to ensure health protection, while each participant will also receive a 50ml Dettol Hand Sanitizers to maintain hand hygiene throughout the adventure.
Each young participant who completed the "Smart Nature Explorer" mission can redeem an attractive gift pack worth HK$400, which includes a kaleidoscope and a buy-one-get-one-free coupon for Mead Johnson NeuroPro Series (Stage 4) formula milk. There's an added prize for the first 500 explorers who complete the mission – they will receive a "My First 15x Telescope" worth around HK$200, to help them scope out the landscape for their next adventures.
"Reckitt is always driven by Our Purpose to protect, heal and nurture, in the relentless pursuit of a cleaner, healthier world. Mead Johnson Nutrition and Dettol being our core brands also work closely with parents to create valuable parent-children time by ensuring their health and safety." said Pankaj Agarwal, Reckitt's General Manager Hong Kong, Taiwan & Cross-Border. "We are thrilled to join hands with Ngong Ping 360, an attractive and popular tourism spot, to launch this campaign. This is such a fun and educational activity that encourages parents and children to explore nature together. We hope parents and children can also have more peace of mind and enjoyment during the adventure with our hygiene protection."
Andy Lau, Managing Director of Ngong Ping 360, continued, "Ngong Ping 360 is committed to promoting green tourism and has been organising a diversity of outdoor activities for different customer segments, to tackle the current challenges faced by the local tourism industry. We are delighted to partner with Reckitt, a well-trusted brand, to provide an exceptional and hygienic travel experience for families to meet the rising demand for outdoor activities during the pandemic."
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