BTS Fans Army Spread their Love for ‘Butter’ with 300 Million Tweets around the world
Twitter helps fans to share their excitement for the new single with special emojis like #BTS_Butter, lyric #SmoothLikeButter and BTSARMY shoutout #Got_ARMY_Behind_Us
Media OutReach - 24 May 2021 - BTS fans 'ARMY' are loving BTS' new single, 'Butter', and are showing their passion on Twitter, where fans Tweeted about 'Butter' over 31 million times worldwide on launch day, and more than 300 million Tweets in a month leading up to the single's release. 'Butter' was released on May 21st at midnight ET, followed by a world premiere performance on May 23rd at 8pm ET at the 2021 Billboard Music Awards (BBMAs).
The most tweeted time was from midnight to 1AM ET on May 21st when 'Butter' was released, with 5 million tweets per hour.
#BTS_Butter with Butter logo, as well as #BTS, #방탄소년단 and #BTSARMY with BTS and ARMY's yellow logo. Twitter also surprised ARMY by releasing two new hashtags #SmoothLikeButter, with a melting butter image reflecting the lyrics, and #Got_ARMY_Behind_Us, to show BTS's love towards ARMY, following the single's release on May 21st.
@bts_bighit, and BTS members' handle, @BTS_twt. Following the release of 'Butter', BTS won the 'Top Social Artist Award', 'Top Duo/Group', 'Top Selling Song', and 'Top Song Sales Artist' at the Billboard Music Awards (BBMAs) held on May 24th. Of note, BTS won the 'Top Social Artist Award' for the fifth consecutive year. During the BBMAs, BTS also performed 'Butter' and expressed their gratitude to fans around the world. During the three hours from 2pm to 5pm ET when the BBMAs were held, fans worldwide sent over 14.4 million Tweets related to BTS.
Embeddable Link: https://twitter.com/bts_bighit/status/1395641306429284360
#BTSARMY is very passionate and well-known for their love for new BTS releases, and 'Butter' showed their fans reaching new heights in celebrating their favorite artists. From sharing their anticipation for the new single, to sharing their reactions as it happened, to commemorating the sights and sounds of the music video starting right after the release, BTS' fans shared all of this together via Twitter. Twitter will continue to support BTS and ARMY staying connected through public conversations worldwide without any barriers."
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