100 Thieves, a famous esports brand, joined the NFT space by giving away over 300,000 free Polygon NFTs in only 24 hours yesterday. However, none of the official social media posts use the name “NFT.”
On February 2, 100 Thieves revealed its “LCS Championship Chain” without using the terms “NFT,” “blockchain,” “Polygon,” or anything else crypto-related.
The only clue that this chain is an NFT is that 100 Thieves claims that obtaining a virtual chain has the “same carbon impact as sending two emails.” The NFT is designed as a real diamond chain.
Last August, 100 Thieves won the League of Legends Championship Series (LCS), one of the most famous gaming championship series. With the victory, the brand presented players with a real diamond necklace.
In a LinkedIn post, 100 Thieves President and COO John Robinson stated the brand’s purpose as one that is “avoiding speculative assets or overpromising utility,” adding that “Web3 will be a long-term project for us.”
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