Nestlé Vietnam and La Vie join forces for zero-waste future
admin 26-06-2020, 22:37
Nestlé Vietnam and La Vie join forces for zero-waste future
Nestle Vietnam CEO Binu Jacob (right), La Vie Vietnam CEO Fausto Tazzi (left) introduce to Vietnam’s Deputy Minister of Natural Resources and Environment Vo Tuan Nhan (middle) diverse applications of recycled packaging

Towards building a green, clean, and more beautiful Vietnam, Nestle Vietnam and La Vie have teamed up with leading players in the consumer goods and packing industry to give birth to PRO Vietnam in June 2019 in an attempt to propel the circular economy format through facilitating a more accessible and sustainable collection and recycling of product packaging.

In the words of Binu Jacob – CEO of Nestle Vietnam – the company has always attached its production and business activities with sustainable development and environmental protection targets.

“Leveraging an open co-operation with businesses on an equal footing and government agencies, as well as encouraging consumers to change the behaviour and habit of using plastic waste, Nestle Vietnam wishes to play a part for a greener, cleaner, and more beautiful Vietnam,” said Jacob.

In the face of global challenges from COVID-19 pandemic, Nestle Group and members in diverse markets are joining efforts with local partners striving for quick economic recovery, simultaneously continuing their efforts for attainment of the ultimate goal of shaping a zero-waste future.

Accordingly, Nestle Vietnam, La Vie, and other members of Nestle Group are taking a series of concrete actions to materialise the target of 100 per cent of their packaging could be recycled or re-used by 2025, along with the vision for a zero-waste future, focusing on three fields: developing sustainable packaging, shaping zero-waste future, and enhancing consciousness and new consumer behaviour.

Along with this, from early this year diverse instant milk products of Nestle Vietnam, such as Nestle MILO and Nestle Nesvita have pioneered in using paper straws to save the environment, minimising the discharge of millions of plastic straws into the environment.

For La Vie Vietnam, numerous innovations in packaging have been deployed to reach the target all the packing could be recycled or re-used by 2025. The innovations include the company shifting into using lazer printing technology to minimise affecting the quality of plastics after recycling, or for the first time launching glass bottle, among others.

Aside with propping up the development of a circular economy in Vietnam, each year Nestle Vietnam and La Vie have been actively deploying voluntary activities to clean up beaches, canals, and wet markets in locations across the country. These programmes feature the engagement of hundreds of company employees and volunteers at localities.

In the face of global challenges from the COVID-19 pandemic, Nestle Group and members in diverse markets are joining efforts with their local partners striving for quick economic recovery, simultaneously continuing their efforts for attainment of the ultimate goal of shaping a zero-waste future.

By Dinh Thuy

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