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MM Mega Market Vietnam wins AREA 2022 for Green Leadership

Thanks to the Multi-Site Solar Roof Project, MM Mega Market Vietnam has proved its excellence in using conventional sources of energy and convincingly won against potential candidates from different Asian countries.

Hosted annually by Enterprise Asia – a non-governmental organization serving for the largest business community in the Asia-Pacific region, AREA aims to recognize and honor Asian enterprises, as well as inspire leaders to promote sustainable business practices and corporate social responsibilities. The Green Leadership's recipients believe in the larger responsibility for recognizing the impact of running their business to the environment and seeks to reduce and reverse the impact.



Since 2011, AREA has recognized over 500 CSR projects and enterprises from 19 different countries in the Asia-Pacific region. This year, a total of 260 submissions across 19 countries/regions have undergone a stringent judging process which is based on the three criteria of effectiveness and reach, relevance, and sustainability, and only 100 impactful CSR programs and three business leaders were accorded as winners. With the Multi-Site Solar Roof Project, MM Mega Market Vietnam is proud to be the only retailer in Vietnam to win the Green Leadership category.

Bruno Jousselin, Managing Director of MM Mega Market Vietnam, said: “It is a great honor of MM Mega Market Vietnam to become the only retailer to receive this prestigious award. The Green Leadership is the recognition of MM’s persistent and tireless effort to become the leading green retailer in Vietnam in specific and Asia in general. MM aims to inspire individual, household, and professional customers to go green; therefore, promoting the sustainable development of Vietnam's economy.

“In recent years, MM Mega Market Vietnam has constantly looked for integrated digital solutions to optimize business spending and strive for sustainability. Accordingly, the Multi-Site Solar Roof Project was a promising initiative in our CSR journey. We have considered using multi-site solar panels at parking lots. In 2022, we take advances in using conventional energy sources effectively for all remaining MM centers nationwide. We also have a great ambition to become the first retailer in Vietnam to attain the Renewable Energy Certificate (REC)”, he added.

In January 2021, MM Mega Market chose Green Yellow Vietnam as its strategic partner to implement two phases of the Multi-Site Solar Roof Project. After the completion of Phase 1 in May 2021 which encompasses 12 centers, the installed capacity was 5,101kWp, generating up to 6,845MWh per year (supplying up to 30 percent of the stores' total electricity needs). It is expected to reach 9,416kWp after the completion of phase 2. With a total area of 41,900sq.m, this project supports MM to reduce its electricity needs by up to 25 percent and save over VND5.4 billion for MM’s EVN bills each year. Especially, it enables MM to reduce CO2 emissions by up to 5,700 tonnes each year, equivalent to planting 220,000 trees.

The Multi-Site Solar Roof Project of MM Mega Market is a key action plan in response to the Vietnamese government’s call for trading enterprises to use conventional and renewable energy. Besides, as a sustainability strategy of MM Mega Market Vietnam to become leading green retailers in Vietnam and Asia, MM has launched different CSR projects for environmental conservation. Currently, MM is the only retailer in Vietnam that no longer provides customers with single use plastic bags at the cashier.

My Phung


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