Although the Myeong-dong pedestrian street is less than 500 metres long, it is a mecca that converges thousands of well-known domestic and international brands. Every day, this place welcomes many people who come to visit, shop, entertain themselves, and enjoy the unique cuisine of South Korea.
Located in the heart of Seoul and directly across from the Myeong-dong metro station, the street is a veritable shopping heaven, with a diverse range of well-known fashion and cosmetic brands ranging from middle-market to luxury brands such as Chanel, Bulgari, and Mango, as well as affordable fashion for young people like H&M, Zara, and UNIQLO; and Korean brands such as The Face Shop, Missha, It’s skin, Aritaum, Natural Republic, etc.
Shopping paradise for everyone
In addition, restaurants – some of which are over 50 years old – such as Yeongyang Center, Myeong-dong Kyoja, and Gogung are famous for offering delicious meals and snacks for a huge number of customers in the shopping and entertainment paradise.
The Myeong-dong pedestrian street is divided into two areas. The main area is home to the shophouses that p along the wide route, converging the stores of famous domestic and international brands. Other brands are located in smaller alleys lanes. With such a coherent plan, customers can easily find their favourite locations.
Myeong-dong acts like a magnet attracting shopaholics, and the image of individuals leaving stores with sundry bags in their hands has become familiar to anyone who comes here. Many famous South Korean brands have created a huge market on the street, exposing their brands to not just South Koreans but also a huge number of tourists from across the world. Anyone visiting Seoul for even a day can easily take a train to Myeong-dong.
Aside from shopping, enjoying food and street art are two specialities that should not be overlooked when visiting Myeong-dong. At the two ends of the street, there are many shops selling food at affordable prices, but the cuisine is very tasty. Every night, entertainment activities and vibrant street art are also presented.
Nowadays, Myeong-dong receives an average of one million visitors per day, according to the Korea Tourism Organization, providing a huge source of revenue. Following that, the rent for shophouse space here is also among the highest in the world, with prices ranging from $11,000 to $32,000 per square metre, three times higher than the average rent in other areas in Seoul.
From Myeong-dong to Metro Star
Metro Star’s project owner was inspired by the success of Myeong-dong and has applied its unique business model to the shophouse area in Thu Duc city.
Taking the Myeong-dong style as the standard, Metro Star’s shopping street is tailored with attention to detail and methodically planned with shopping, food, and street art areas closely linked to creating a bustling commercial service complex.
What catches the attention of customers is the shophouse area, which is arranged around the ground level of the two towers. The shophouses are diverse in size, ranging from 35sq.m to 310sq.m, covering 1-2 floors with completely glass-covered facades and decorative signs.
While the streets in front of the shophouse are laid out in a zig-zag pattern, each curve offers a completely fresh, distinct, and unrepeatable experience. For instance, the night market, which is similar to the alleys in Myeong-dong, sells a wide selection of fashion and beauty products with many attractive prices.
The key to success for investors also comes from the planning of shophouses at Metro Star, which were designed by leading experts in the field.
Every weekend, the food street offers exceptional delicacies from various nations across the world, transforming the centre into a shopping and food paradise right in the heart of Thu Duc city and attracting thousands of visitors every day.
As a rare project that connects directly to the neighbourhood, Metro Star is also an ideal stopover for passengers arriving at the nearby train station. It is estimated that when Ho Chi Minh City’s metro line is put into operation, there will be 250,000 passengers using the service every day, also bringing a sustainable high income for Metro Star.
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