Similar to The Gioi Di Dong and Dien May Xanh, to take advantage of the number of customers, the duo An Khang and Bach Hoa Xanh are combined by MWG in the same point of sale.
On November 27, Mobile World Investment Joint Stock Company (Code: MWG) announced that it officially opened the largest combo model of Bach Hoa Xanh & An Khang Pharmacy located at 1B Thich Quang Duc, Phu Nhuan, City HCM City.
This is the first pharmacy of An Khang to change to a new brand identity system, red and white. And Bach Hoa Xanh supermarket with 3 floors with thousands of diverse items for consumers in the same point of sale.
MWG’s 3-storey model combines selling vegetables and medicines. (Photo: MWG).
Earlier in the online investor meeting in July 2020, Mr. Tran Kinh Doanh. The General Director of MWG said the idea of combining two business models at the same location to take advantage of customer traffic of Bach Hoa Xanh (BHX) chain.
According to statistics, the average number of customers buying (traffic) for the whole system of Bach Hoa Xanh with 1,600 stores is about 450-500 traffic / shop. Average value of orders is about 100,000 VND / bill.
Mr. Doanh said that MWG will arrange an area of 20-30 m2 for each pharmacy corresponding to BHX stores with traffic flow of over 1,000 people / day. It is expected that, in this way, the number of pharmacies can reach 100 stores within 1 year.
Talking about the potential, MWG General Director said: “Right after opening, the demand for customers from 100 to 150 people / day. The revenue generated about 200-300 million / month”.
This integrated model is not new to MWG, before that from 2018, this business has also put the Gioi Di Dong and Dien May Xanh retail chains together in one house to reduce the cost of renting space, taking advantage of Inherent customers of each other and help increase sales.
Regarding the operation of BHX chain, in October 2020, this chain recorded a new revenue record, officially exceeded the milestone of 2,000 billion VND / month, equivalent to an increase of 8% compared to the previous month and 84% compared to the previous month. with the same period in 2019.
In the first 10 months of 2020, BHX contributed 19% of MWG’s total sales.
As of October 31, 2020, BHX had a total of 1,656 points of sale, an increase of 33 stores in October, with an average monthly revenue of more than 1.2 billion VND per store.
According to MWG’s report, BHX continues its efforts to convert well-performing stores to a “5 billion” model (larger than 500m2) to increase sales, reduce the average sales dilution per store. due to the effect of opening new stores in provincial markets.
Up to now, the BHX model “5 billion” has been present in 10 provinces in the South with a total of 72 stores, of which 37 new stores were added in just October and contributed 11% of the total revenue of the chain. BHX.
Regarding the business situation of An Khang pharmacy chain, as of the end of October, there were 42 pharmacies in operation, doubling the number of stores in the past 4 months due to 21 new stores arranged along with the tissue. image BHX “5 billion”.
In the first 10 months of the year, the revenue of An Khang chain recorded a growth of 157% compared to the same period in 2019. MWG started to launch some new trials for An Khang drugstore and will focus more on investment in chain. this next time.
Notably, the plan to pour more money into An Khang Pharmacy chain takes place in the context that this chain still records consecutive losses, with a loss of more than 9 billion dong, according to the Financial Report of Quarter III / 2020. by MWG.
Specifically, after the first 9 months of 2020, the loss from An Khang associate continued to increase by 3.8 billion dong.
Previously, MWG recorded a loss of 2.1 billion VND from this chain in 2018 and a further loss of 3.47 billion VND in 2019 plus accumulated loss in the first 9 months of 2020 was 3.8 billion VND.
Thus, after more than two years of sharing the house (at the end of August 2018), MWG currently recorded a loss of 9.37 billion dong in An Khang chain.
Source: vietnambiz.vn – Translated by fintel.vn
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