The Saigon Times
HCMC – Ireland, the largest beef-exporting country in the European Union (EU), is running a program to promote trade in Vietnam.
The European Commission and the Irish Food Board (Bord Bia) will introduce the beef and pork products of Ireland and the EU to Vietnamese customers through the “Love Favor, Believe in Quality” program.
The program will feature an online seminar on November 19 to introduce the farming, storage and processing steps of meat from the EU. Cooking recipes created by famous chefs will also be introduced at the event,
The EU meat industry is regulated to comply with the EU’s food safety regulations, which are considered the most stringent ones in the global market, according to Bord Bia.
The EU ensures that customers are supplied with high quality beef and pork and can trace the origin of the products. As such, EU’s meat manufacturing industry always dominates top positions in the world.
The EU is the world’s third biggest beef producer, with some 7.5 million tons each year. Ireland is the EU's largest beef exporter, with the value and volume reported at over 2.1 billion euros and 056 million tons in 2019.
At the World Steak Challenge 2019 Ireland won 75 medals, surpassing the United States, Australia, New Zealand and other countries in the European Union. The Irish Angus steak was also crowned the “World’s Best Fillet”.
In addition to beef export, in 2019 Ireland shipped 300000 tons of pork worth one billion euros to many markets, including Vietnam. However, the country has yet to officially export beef to the Vietnamese market to date.
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