Stimulating consumption demand for Vietnamese products
VietReader 8-10-2020, 20:09

Stimulating consumption demand for Vietnamese products
At the Vietnamese Goods’ Week in Son Tay town

NDO – A Vietnamese Goods’ Week, taking place in Son Tay town in the capital city of Hanoi, has attracted a large number of consumers.

The event features over 100 pavilions with thousands of goods from different commodities such as consumer goods, industrial products, handicrafts, agricultural, forestry, safety and One Community One Product goods from enterprises and localities based in both Hanoi and many other provinces and cities. Throughout the week, the enterprises have opportunities to promote their products and brands as well as to boost trade promotion and linkages in consumption, stimulating demand and bringing high-quality domestically produced items closer to people.

Hoang Van Hung, a craftsman from cutlery trade village Da Si in Ha Dong district, said: “The Vietnamese Goods’ Week is an opportunity for my production facility to link with more consumers. Da Si cutlery is popular; however, not everybody knows where to buy it. Many visitors buy products not only for their families but also for their neighbours and relatives. This event is also contributing to helping the trade village develop and preserve its tradition”.

Deputy Director in charge of the Hanoi municipal Department of Industry and Trade, Tran Thi Phuong Lan, said that under the direction of the Government, Ministry of Industry and Trade, Ministry of Agriculture and Rural Development and Hanoi city authorities regarding the implementation of COVID-19 prevention and control measures while boosting economic growth and supporting production and business, the Hanoi Department of Industry and Trade decided to hold Vietnamese Goods’ Week in Son Tay town from October 2-6. Earlier, a similar week took place at the Agricultural Trade Promotion Centre in Cau Giay District from June 19-21. The event is expected to be organised in Thach That district from October 8-12 with around 100-150 pavilions.

“The Covid-19 pandemic has heavily affected both the production levels and trade success of enterprises, especially in exports. Therefore, it is crucial to promote consumption demand activities and develop the domestic market to support enterprises in overcoming this difficult period”, said Tran Thi Phuong Lan.

The Hanoi municipal Department of Industry and Trade has also coordinated with many other units to organise a series of practical events, including a Fruit and Agricultural Products Week, a concentrated promotional programme, Vietnam export golden fair and the launch of “One Commune One Product” fairs in several districts and towns. Markets for Vietnamese products were arranged in Ba Vi, Quoc Oai, Me Linh, My Duc and Soc Son district as well as in the Bac Thang Long, Phu Nghia and Quang Minh industrial zones. A fair on high-quality souvenirs from Hanoi; a programme to connect production and consumption networks for bamboo, rattan and wooden commodities; and activities in response to the “Vietnamese people prioritising using Vietnamese goods” campaign have all attracted great attention from various enterprises and people.

As planned, the municipal Department will launch over 30 events, aiming to boost demand and supply connections as well as production and business for units and enterprises. A trade conference on supply and demand linkages between Hanoi and over 50 other provinces and cities in late November, the Dong Thap’s tra fish (pangasius) and specialties week in Hanoi and a Ha Giang orange and OCOP products in December will be the highlights.

Notably, the Hanoi Department of Industry and Trade have asked districts, enterprises and markets to review and select 28 convenient places for business and provide free rental fees so that businesses can promote their products in the capital city.

These specific activities and solutions will be levers for Vietnamese enterprises to enhance their production and business capacity as well as supply and demand linkages in accordance with the value chain. They are expected to contribute to effectively implementing the dual goal of both COVID-19 prevention and control and socio-economic development as well as boosting the growth of retail and a balance between supply and demand in the capital city.