The company, a subsidiary of the Masan conglomerate, said that the VND613 billion ($26.4 million) deal would add chilled chicken to its product portfolio. Until now, the only chilled meat product that it has been producing is pork.
Chilled meat is different from frozen meat, with the former stored at temperatures of one and four degrees Celsius to preserve its juiciness and freshness, while the latter is stored at a deep freezing temperature of below -18 degrees Celsius.
3F Vietnam, established in 2014 is one of the pioneers in the “feed – farm – food” model seeking to provide chilled fresh meat to users via retail chains.
The company targets a revenue of VND1 trillion ($43 million) this year.
Masan MEATLife will distribute the chilled chicken in over 1700 retail outlets comprising its VinMart and VinMart+ chains and other supermarkets.
Masan MEATLife also inaugurated Saturday its VND1.8 trillion MEATDeli Saigon Meat Processing Complex in the southern province of Long An. The project’s first phase will supply 140000 tonnes of chilled meat per year, also producing 15000 tonnes of processed foods like ham and sausage.
- Vietnam’s Masan inaugurates second meat processing plant
- Masan MEATLife opens US$77.6m meat processing complex
- VN eyes boosting processed meat industry
- Masan reports profit after a quarter suffering $9.2mln losses
- Masan closes 433 VinMart stores to cut losses
- Mitsubishi Materials invests $90 million for 10 per cent stake in Masan High-Tech Materials
- Masan to buy out Vinacafe
- Long An promises best possible business conditions for investors